Ok. Yes. It’s kind of a gimmick. But 32 oz. denim that can stand on its own all damn day is still pretty neat…
Naked & Famous is a brand that tends to inspire healthy debate amongst the type of people that would actually, you know, sit and debate denim. If you’re reading this, you’re probably one of ‘em.
One the one side: I know that Naked & Famous doesn’t do it for some denim purists. It really has to do with their tendency to do things like 32 oz. denim. While neat, it’s not particularly practical and tends to come off as something they did because they can, not necessarily because they should.
On the flip side, there’s the people like me. I’m definitely pro-N&F, despite the fact that I’ll be the first to admit that some of their more…eccentric…denim options are things that I wouldn’t really wear (though I really do enjoy looking at them).
For a pair of modern jeans with a solid fit, and at a generally reasonable price point, I think they’re a great option. The denim tends to be quality stuff, and the fit, especially, is really on point. I’ve got a pair of Skinny Guys and a pair of Weird Guys, and I really enjoy wearing both of them. For me, fit is king when it comes to jeans, so the fact that N&F pretty much nailed it on that front means that they’ll always get love from me (barring any horrific turns on the fabric/construction fronts).
Another note on the denim: Naked & Famous consistently comes out with new and different options. At (capsule), aside from the 32 oz option and among a plethora of others, they showed an 8 oz cotton/linen blend that felt like it’ll be a godsend come next summer. Gotta give ‘em credit for pushing out something to keep denim freaks from sweating themselves to death in mid-July.
To get down to the stuff from (capsule) NY, the Momotaro denim collab was a standout if you ask me. It had the best hand (in my opinion), and the minor tweaks like modified stitching on the back pockets and Canadian/Japanese flag-printed pocket bags elevated it to a whole other level.
Leather accessories, that linen blend denim, and an indigo warp/red weft option take honorable mention.
Time for more shots:
7mm thick natural and black leather belts. Pretty intense, but these looked solid, wearable, and altogether well done..

Red warp/ white weft. I can’t pull this off, but I like it…

Indigo warp with a red weft. Ever since the Julian Red Nikki Six (pink weft) came out, I’ve been into this sort of treatment…
Indigo print on a red leather patch to match the theme…
N&F’s Citrus denim. Same idea with the indigo warp/colored weft. Already in stores though…
Leather accessories: Wallets, card cases, and lighter cases. And yes, that’s an origami crane done in leather at the top of the photo…

Chino jeans. Dig it…




The Momotaro collaboration jeans. My favorite of the bunch…
The coin pocket has a very subtle selvage detail…
Momotaro stamped buttons…

A dual branded leather patch…
Slightly modified back pocket stitching. I really like this…
Classic red line selvage…
Country flag pocket bags round out the package…
More origami…

Button downs. In chambray…
Oxford cloth…
Gingham, and flannel…
Time for a couple of the more intense denim options. Wearable? Maybe. Maybe not. But definitely interesting.



Ok, let’s see if I get this. I’m pretty sure it’s is an uncorrected alternating twill. Not entirely sure if I got that right, but I’m pretty damn sure it’s 3 inch sections of alternating right hand and left hand twill. The weave also isn’t corrected to prevent twisting, so there’s gonna be some intense leg twist as it’s worn and washed…
I didn’t ask the story behind this bag, and I didn’t open it. But my completely uneducated guess? Denim cooler. Why not?
And just in case you were wondering whether you can score a raw denim yarmulke? Well…yeah. You can. That spool is the stainless steel from a style that I covered earlier…
Altogether, a very nice collection of goods. A little bit of eccentricity, but a whole lot more sensible and solid wares. And I can’t stress enough, the fit on N&F’s jeans is impressive. I’m looking forward to this stuff hitting the shelves so I can start trying things on.
That’s that for Naked & Famous from (capsule) NY.
—Jonathan
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