The Wrangler Blue Bell FW 2010 collection is a slightly darker (both in mood and color) take on mid-20th-century Americana of the non-preppy variety. Think rockabilly and motorcycles as opposed to cardigans and khakis (no hate!). Dark denim is paired with plaids, some wool pieces, and one very nice looking leather bomber for a package that’s pretty successful on the whole.
While there are a couple of missteps (namely in the overprocessed jeans department), I’m a fan of most of the offerings, and the collection shines when the Wrangler folks have the good sense to keep things simple.
And it kind of goes without saying, but: I want that jacket.
Some more shots:
Blue Bell is, sadly, a Europe-only endeavor. When will American denim giants like Lee and Wrangler realize that there’s a whole contingent of people in the US that love their overseas lines, despite the…ahem…issues with the local varietal?
Oh well. At least I can give you the heads up that Cultizm has stocked Blue Bell before, and may be a decent spot to look for the new stuff.
For now, go check out the website. It’s highly interactive, and honestly just a fucking blast to play around with. Also, more in-depth looks at the clothes. There’s that, too.