Imogene + Willie’s online shop launched this past weekend, to much well-deserved fanfare. It’s really no surprise that the digital extension of Matt and Carrie Eddmenson’s brick and mortar store is stocked with an impressive selection of the duo’s in-house clothing line.
It’s also no surprise that the photos on offer do an exquisite job of capturing the laid back, utilitarian feel of the merchandise itself. No surprise, but well appreciated nonetheless.
(Images courtesy of Imogene + Willie)